In this episode of the Cash Flow Confidence Podcast, I, Shelby Ashley, focus on helping business owners gain confidence in managing their cash flow by revisiting the reasons they started their businesses. I emphasize the importance of understanding one's "why" as a driving force, especially during challenging times. We explore common motivations such as the desire for freedom, making an impact, leaving a legacy, and passion for one's craft. I provide practical advice on keeping these motivations in mind and ensuring daily work aligns with them, helping entrepreneurs navigate difficulties and maintain focus on their goals.