Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch? The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing strategy. By pinning you conversion hopes on a client thinking you're not as bad as the other person, you're not giving yourself a chance to shine, and you're certainly not making them feel happy with their choice. You're saying 'these people are rubbish'- that's it, you're not saying 'we can help you solve your problem or pain point because'. See the difference? One makes you say 'tell me more- I can't wait for you to help me', the other makes you say 'well, I suppose you're the best of a bad bunch...'. Always strive to be option one.  ...and on today's episode, we're learning all about it...

Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch? The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing strategy. By pinning you conversion hopes on a client thinking you're not as bad as the other person, you're not giving yourself a chance to shine, and you're certainly not making them feel happy with their choice. You're saying 'these people are rubbish'- that's it, you're not saying 'we can help you solve your problem or pain point because'. See the difference? One makes you say 'tell me more- I can't wait for you to help me', the other makes you say 'well, I suppose you're the best of a bad bunch...'. Always strive to be option one. ...and on today's episode, we're learning all about it...

Ah- deep question, right? But it's more business related, why are you the one for your customers, rather than why are you the best of a bad bunch? The current political campaigns at play teach many things- why it's impolite to shout over each other, why fact checking matters, and why repeating why the other person is bad isn't a good marketing strategy. By pinning you conversion hopes on a client thinking you're not as bad as the other person, you're not giving yourself a chance to shine, and you're certainly not making them feel happy with their choice. You're saying 'these people are rubbish'- that's it, you're not saying 'we can help you solve your problem or pain point because'. See the difference? One makes you say 'tell me more- I can't wait for you to help me', the other makes you say 'well, I suppose you're the best of a bad bunch...'. Always strive to be option one.&nbsp; ...and on today's episode, we're learning all about it...

Why are you the one?

You're a small business founder or solopreneur, right? You're building something amazing, but let's be honest, the journey can feel like a rollercoaster – exhilarating highs mixed with moments of "how am I going to make this work?".

Imagine hitting play and instantly feeling like you've found your tribe, guided by someone who's not just talking the talk, but has walked the walk – and helped countless others do the same. That someone is Rhea Freeman.

Rhea isn't just another voice in the business world; she's a seasoned expert with years of hands-on experience specifically working with small businesses and solopreneurs like you. She understands the unique pressures and opportunities you face because she's lived it and breathed it.

With a background deeply rooted in marketing, PR, and social media, Rhea has a knack for cutting through the noise and delivering practical, no-nonsense advice that actually gets results. She's not about fleeting trends or complicated theories; she focuses on building sustainable strategies that fit the real-world constraints of running a small enterprise.   

Think of Rhea as your experienced mentor in your ear, sharing the insights she's gained from helping hundreds of businesses amplify their message, connect with their ideal customers, and ultimately, thrive. Her expertise lies in simplifying complex marketing concepts, showing you how to leverage your unique strengths, and building a brand that truly resonates.   

This isn't some advice that only works in theory or with huge teams; it's a raw, honest conversation with fellow founders who get it, facilitated by Rhea's insightful guidance. We're talking about the real stuff: the late nights, the unexpected pivots, the thrill of things going well, and the constant hustle to keep it all moving forward – all filtered through Rhea's expert lens.

Forget the generic business jargon. This is where you'll hear practical tips, actionable strategies, and the kind of "I've been there" stories that make you feel less alone and more inspired to tackle whatever comes next, all curated and contextualised by Rhea's deep understanding of the small business landscape.

If you're ready to connect with a community that understands the unique challenges and triumphs of building something from the ground up, guided by a true expert who's passionate about empowering small businesses, then tune in. Let's navigate this incredible journey together with Rhea Freeman leading the way.

Business

Entrepreneurship

Marketing

You're a small business founder or solopreneur, right? You're building something amazing, but let's be honest, the journey can feel like a rollercoaster – exhilarating highs mixed with moments of "how am I going to make this work?". Imagine hitting play and instantly feeling like you've found your tribe, guided by someone who's not just talking the talk, but has walked the walk – and helped countless others do the same. That someone is Rhea Freeman. Rhea isn't just another voice in the business world; she's a seasoned expert with years of hands-on experience specifically working with small businesses and solopreneurs like you. She understands the unique pressures and opportunities you face because she's lived it and breathed it. With a background deeply rooted in marketing, PR, and social media, Rhea has a knack for cutting through the noise and delivering practical, no-nonsense advice that actually gets results. She's not about fleeting trends or complicated theories; she focuses on building sustainable strategies that fit the real-world constraints of running a small enterprise. Think of Rhea as your experienced mentor in your ear, sharing the insights she's gained from helping hundreds of businesses amplify their message, connect with their ideal customers, and ultimately, thrive. Her expertise lies in simplifying complex marketing concepts, showing you how to leverage your unique strengths, and building a brand that truly resonates. This isn't some advice that only works in theory or with huge teams; it's a raw, honest conversation with fellow founders who get it, facilitated by Rhea's insightful guidance. We're talking about the real stuff: the late nights, the unexpected pivots, the thrill of things going well, and the constant hustle to keep it all moving forward – all filtered through Rhea's expert lens. Forget the generic business jargon. This is where you'll hear practical tips, actionable strategies, and the kind of "I've been there" stories that make you feel less alone and more inspired to tackle whatever comes next, all curated and contextualised by Rhea's deep understanding of the small business landscape. If you're ready to connect with a community that understands the unique challenges and triumphs of building something from the ground up, guided by a true expert who's passionate about empowering small businesses, then tune in. Let's navigate this incredible journey together with Rhea Freeman leading the way.

You're a small business founder or solopreneur, right? You're building something amazing, but let's be honest, the journey can feel like a rollercoaster – exhilarating highs mixed with moments of "how am I going to make this work?".

Imagine hitting play and instantly feeling like you've found your tribe, guided by someone who's not just talking the talk, but has walked the walk – and helped countless others do the same. That someone is Rhea Freeman.

Rhea isn't just another voice in the business world; she's a seasoned expert with years of hands-on experience specifically working with small businesses and solopreneurs like you. She understands the unique pressures and opportunities you face because she's lived it and breathed it.

With a background deeply rooted in marketing, PR, and social media, Rhea has a knack for cutting through the noise and delivering practical, no-nonsense advice that actually gets results. She's not about fleeting trends or complicated theories; she focuses on building sustainable strategies that fit the real-world constraints of running a small enterprise. &nbsp; 

Think of Rhea as your experienced mentor in your ear, sharing the insights she's gained from helping hundreds of businesses amplify their message, connect with their ideal customers, and ultimately, thrive. Her expertise lies in simplifying complex marketing concepts, showing you how to leverage your unique strengths, and building a brand that truly resonates. &nbsp; 

This isn't some advice that only works in theory or with huge teams; it's a raw, honest conversation with fellow founders who get it, facilitated by Rhea's insightful guidance. We're talking about the real stuff: the late nights, the unexpected pivots, the thrill of things going well, and the constant hustle to keep it all moving forward – all filtered through Rhea's expert lens.

Forget the generic business jargon. This is where you'll hear practical tips, actionable strategies, and the kind of "I've been there" stories that make you feel less alone and more inspired to tackle whatever comes next, all curated and contextualised by Rhea's deep understanding of the small business landscape.

If you're ready to connect with a community that understands the unique challenges and triumphs of building something from the ground up, guided by a true expert who's passionate about empowering small businesses, then tune in. Let's navigate this incredible journey together with Rhea Freeman leading the way.

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