In this live coaching session, Carlos and Ben attempt to diagnose why people aren't buying Wolfgang’s higher-ticket coaching offering.

Wolfgang has been running his “basecamp” events and workshops to help people find their contribution and space in the world. While these events have been well-attended, Wolfgang has struggled to sell his higher-ticket coaching services and retreats to attendees.

Is Wolfgang’s price the problem, or does he need to reposition himself as a coach instead of a facilitator? There’s also some concern about the perception that he doesn't need the money.

Links

• The Second Mountain: The Quest for a Moral Life, by David Brooks
• Join the Happy Pricing course