In 1685 Lady Elizabeth Evelyn, the lady of the manor in Epsom, was granted permission by James II to run a small market in Epsom where she would be entitled to all profits from selling the pitches and also probably giving people something to do - fast forward a few years and this particular guest Sam Boon who marks the third episode of our Epsom based podcast, has his own on that very same market. The dictionary defines a market as "a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities" So now that we've cleared that up.
A small stretch of community run stalls excites the pants of us and although guest number 3 doesn't sell those (we think) what he does sell is a variety of vintage clothes which are both nostalgic and current (which is as many adjectives as i am qualified to use on fashion).
But this wasn't about vintage clothes, this was about his own handcrafted brand - ‘Sweet Nothing Aparell’.
Sweet Nothing Aparell is a subversive clothing rang that looks like punk rocker to to me but that is probably wrong - What we do know is that each piece of art holds clear and obvious message deep meanings that the artist wants the observer to understand and possibly represent. That's cool dude.
BUT
Gone have the days of Lady Elizabeth Evelyn and horse drawn market stalls, there is a new online world which is very prominent in the clothing industry... Nowadays we sell and advertise and buy and socialise and play and store and watch and navigate and maybe one or two other things all online. Be creative, stand out, have good products and sell sell sell, it's all pretty much still the same but it's completely not. You are now competing on a global scale which unfortunately means you are against global competitors. Little old Sam.
SO
How good is the idea of a local market in a community - A place of free interaction, real social contact and what if we are all restricted due to the pandemic against travelling long distances, how good would it be to have this on our hightstreet. As he stands by his stall in the market arting all over a jacket he intends to sell, taking requests on what he should put on it, he must feel very complete about the whole thing. So by all means go online, search for things you like the look of, but maybe, just maybe after hearing this podcast there's a chance you could think - Hey, i like the idea of supporting, embracing and being part of my community - Maybe i'll head down to the market and see what they have,
We think this could be a hole in the market for the upcoming years #MakeItWayne