Struggling to increase revenue and what tactics could you use to do so? Kyle breaks down the main two categories of “attention” and why it is needed to boost revenue.

Often the phrase “money follows attention” comes to mind. Attention is foundational in influencing all our decisions in what needs to be the focus, and what can be purchased. It happens every day and one company or another gets your attention in order to become aware of a product or service and then purchase it. You can have the most revolutionary and amazing product available, but if no one knows about it, no one will buy it, and thus no revenue. Once attention is able to be garnered can it enter the sales funnel and convert into revenue.

The best way to get attention right now is by creating content - and making a lot of it. It can’t be just the one-off company promotion video on the website or sponsored article, but rather on a constant basis, think daily or weekly depending on the type of content and strategically spread out. This includes brand videos, photos, posts, articles, and more, at the very least on LinkedIn where getting attention from a more focused and professionally based group is easier. Even if it’s basic videos, it needs to get out there in order to generate attention. Any information shared in these videos could be helpful to clients and customers, and bring them back for more content and potentially sales. Timing is key, and as long as there is an active and consistent stream of content out there at all times, someone will see it.

Online branding is usually the first impression seen nowadays. Particularly, the website is seen as the business card of the internet, and optimizing this is crucial so it extends to other online company channels and presences whether it be Facebook, Instagram, YouTube, Google ads, email marketing, and more. The more content that is out there on multiple channels, constantly driven to gain attention, the more awareness and in turn revenue your brand receives.

It also extends to the offline world; when at trade shows, get out of the comfort zone of the booth and stand out in the aisle interacting with attendees. You never know if they could be or know potential partners and customers. Attention doesn’t have to be literally standing out there but having a product stand out. How many times have you seen booths with demonstrations or interactive setups that draw in crowds of people into and around the booth? That’s a way of grabbing attention.

There are bad ways to get attention, but as long as you're putting out videos of what the company is doing such as installation videos of new equipment, the technicalities or story behind certain products, behind the scenes of different departments, and other similar content, it keeps an active brand image in the forefront and keeps refocusing attention on the company. You never know if someone at some point of their day will see your content and when your solution might be relevant to their needs either now or in the future.

#industrialadvertising #contentcreation #industrialmanufacturing 

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