The COVI Way

Why Authentic Brand Storytelling Beats Flashy Marketing Every Time | Episode 014


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Discover how brand storytelling expert PJ Towle helps businesses find their authentic voice by putting relationships first in marketing strategy.


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🔑 KEY TAKEAWAYS:

➡️ Authentic brand storytelling requires deep listening and in-person connection, not just AI-generated content

➡️ Building a creative co-op of specialized partners creates better outcomes than competing for every project

➡️ The best marketing relationships happen when you prioritize the person over the project, even during crises

➡️ AI tools work best as conversational guides that augment your voice rather than replace your unique perspective

➡️ Taking eight minutes to genuinely connect with someone can transform both personal and professional relationships


🔈 QUOTES:

🔥 "Real marketing connects, not just converts. Every business has a story, and when you put people first, everything gets better."

🔥 "I like to work with people that I want to be around. That makes life easier, makes the job better, and makes my wife happier because I'm not grumpy at the end of every day."


📲 SOCIAL MEDIA: LinkedIn: https://www.linkedin.com/company/gocovi/ Facebook: https://www.facebook.com/hellocovi


HASHTAGS:

#TheCOVIWay #BrandStorytelling #AuthenticMarketing #CreativeStrategy #BusinessGrowth #MarketingStrategy #StoryBrand

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The COVI WayBy COVI