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Why B2B Brands Should Advertise on B2C Social Platforms
Many B2B marketers still believe LinkedIn and Google are the only platforms that matter. But here’s the truth — your buyers are on Facebook, TikTok, Instagram, and Reddit, too.
In this episode of Lead Gen HQ, host Alex Oliveira explains why B2B companies should consider expanding into B2C-style platforms, how to do it effectively, and what metrics to watch. Learn how to build brand awareness, influence future decisions, and connect with decision-makers where they actually spend their time — online.
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By Alex Oliveira
5
22 ratings
Many B2B marketers still believe LinkedIn and Google are the only platforms that matter. But here’s the truth — your buyers are on Facebook, TikTok, Instagram, and Reddit, too.
In this episode of Lead Gen HQ, host Alex Oliveira explains why B2B companies should consider expanding into B2C-style platforms, how to do it effectively, and what metrics to watch. Learn how to build brand awareness, influence future decisions, and connect with decision-makers where they actually spend their time — online.