8,404 cold calls to Heads of IT and IT Directors. Here are our findings. They don't hate salespeople per se. But they do hate the tactics that come along with traditional sales and the way how traditional sales conducts and leads conversations.That is the problem more than anything else.  Who likes to receive 5, 10, 15 unsolicited calls per day? You'd be p*ssed too, admit it. So, how can we facilitate a change in sales organisations that actually make B2B buyers LOVE to speak to our sales team? Some answers in this episode...

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