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In episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics.

(00:00)  Intro
(01:54)  It Takes At Least 7 Iterations To Learn A Lesson
(05:43)  Writing For YouTube Is A Different Ball Game
(11:49)  Increase The Depth Of Your Reps
(16:21)  Culture Is Built Through Example
(19:11)  Do The Easiest Obvious Thing
(24:01)  Every Metric Needs An Anti-Metric
(32:04)  Personal Updates

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• Follow Dickie on Twitter: http://twitter.com/dickiebush
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• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole