Logos don’t make you memorable.

In this episode of Tea & Coffee Hub, Karen and Steve dive into one of the most overlooked business growth strategies: becoming known for something recognizable and uniquely yours.

From coffee memes and pink hair to cherry blossoms and signature quirks, they break down why the most memorable brands and business owners always have a defining “thing” that makes people instantly think of them.

This conversation explores:

Why most businesses aren’t memorable

The difference between branding and identity

How big brands use simple, human elements to stand out

Why credentials and experience are not your differentiator

How authenticity builds stronger recognition than perfection

The risk of being fake or forcing a persona

How to choose something that genuinely reflects you

Why being known for something builds connection and loyalty

How a simple personal element can drive referrals and recall

They also share real examples of how personal quirks, humor, and consistent identity can turn into powerful brand recognition that keeps you top of mind without constant selling.

If someone asked, “What are you known for?”