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Why Brand Authority Now Beats Traditional SEO Tactics
In this episode of E-coffee with Experts, we sit down with Patrik Connole, Director Of Organic Marketing at Oozle Media, to break down what actually matters in modern SEO, agency growth, and leadership in a post-AI world.
Patrik shares how he spent over a decade at one agency, scaling from a $14/hour SEO specialist to leading organic strategy and operations, while most marketers job-hop every two years. We dive deep into agency leadership frameworks, empowering teams without losing control, and why obsession with rankings is killing real results.
You’ll also learn how AI search, Google overviews, and zero-click SERPs are reshaping SEO — and why brand authority, content depth, and trust now outperform traditional keyword tactics. Patrik explains why blogging still works in 2026, how to structure content for both humans and AI, and how agencies should talk to clients about ROI when attribution is broken.
If you’re a founder, agency owner, SEO leader, or marketer trying to future-proof your growth strategy, this episode is a must-watch.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:10: Why Staying One Decade At One Agency Is Rare
01:10 – 02:15: Finding The Right Culture Instead Of Chasing Money
02:15 – 03:40: Growing From $14/Hour SEO To Leadership
03:40 – 05:00: Learning vs Doing: How To Balance Both
05:00 – 06:40: Why Competitive People Grow Faster In Agencies
06:40 – 08:10: What A Director Of Organic Marketing Actually Does
08:10 – 10:00: Letting Go Of Control Without Losing Quality
10:00 – 12:10: Levels System: Training Teams To Think For Themselves
12:10 – 14:20: How To Spot A Players vs Everyone Else
14:20 – 16:10: The Sandbox Method For Empowering Teams
16:10 – 18:00: Why Niching Makes Agencies More Profitable
18:00 – 20:40: Simple SEO Workflow: Audit, Plan, Execute, Review
20:40 – 23:10: Meetings, Cadence, And Avoiding Team Chaos
23:10 – 25:00: Why SEO Rankings Matter Less Than Ever
25:00 – 27:20: What AI Search Changed About SEO Forever
27:20 – 29:40: Why Blogging Still Works In 2026
29:40 – 32:00: Writing Content For Humans And AI
32:00 – 34:30: Explaining SEO ROI When Tracking Is Broken
34:30 – 37:20: Using Events To Build Authority And Leads
37:20 – 40:59: Final Advice For Agency Owners And Marketers
Connect with Patrik Connole
https://www.linkedin.com/in/patrik-connole/
http://oozlemedia.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
View all episodes
By Digital Web SolutionsIn this episode of E-coffee with Experts, we sit down with Patrik Connole, Director Of Organic Marketing at Oozle Media, to break down what actually matters in modern SEO, agency growth, and leadership in a post-AI world.
Patrik shares how he spent over a decade at one agency, scaling from a $14/hour SEO specialist to leading organic strategy and operations, while most marketers job-hop every two years. We dive deep into agency leadership frameworks, empowering teams without losing control, and why obsession with rankings is killing real results.
You’ll also learn how AI search, Google overviews, and zero-click SERPs are reshaping SEO — and why brand authority, content depth, and trust now outperform traditional keyword tactics. Patrik explains why blogging still works in 2026, how to structure content for both humans and AI, and how agencies should talk to clients about ROI when attribution is broken.
If you’re a founder, agency owner, SEO leader, or marketer trying to future-proof your growth strategy, this episode is a must-watch.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:10: Why Staying One Decade At One Agency Is Rare
01:10 – 02:15: Finding The Right Culture Instead Of Chasing Money
02:15 – 03:40: Growing From $14/Hour SEO To Leadership
03:40 – 05:00: Learning vs Doing: How To Balance Both
05:00 – 06:40: Why Competitive People Grow Faster In Agencies
06:40 – 08:10: What A Director Of Organic Marketing Actually Does
08:10 – 10:00: Letting Go Of Control Without Losing Quality
10:00 – 12:10: Levels System: Training Teams To Think For Themselves
12:10 – 14:20: How To Spot A Players vs Everyone Else
14:20 – 16:10: The Sandbox Method For Empowering Teams
16:10 – 18:00: Why Niching Makes Agencies More Profitable
18:00 – 20:40: Simple SEO Workflow: Audit, Plan, Execute, Review
20:40 – 23:10: Meetings, Cadence, And Avoiding Team Chaos
23:10 – 25:00: Why SEO Rankings Matter Less Than Ever
25:00 – 27:20: What AI Search Changed About SEO Forever
27:20 – 29:40: Why Blogging Still Works In 2026
29:40 – 32:00: Writing Content For Humans And AI
32:00 – 34:30: Explaining SEO ROI When Tracking Is Broken
34:30 – 37:20: Using Events To Build Authority And Leads
37:20 – 40:59: Final Advice For Agency Owners And Marketers
Connect with Patrik Connole
https://www.linkedin.com/in/patrik-connole/
http://oozlemedia.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./