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Why BRAND Is The New SEO with Alex Johnson
Discover the intersection of branding and SEO in this insightful episode of the BuzzStream Podcast. Host Vince Nero sits down with Alex Johnson, founder of The Grit Group, to discuss how the evolving landscape of digital PR and Google's updates are reshaping branding and SEO strategies.
Alex shares his journey and perspectives on:
- Building genuine value and aligning SEO strategies with company missions.
- Navigating the challenges of defining and communicating a brand identity.
- Embracing "selfless marketing" to uphold brand integrity in a competitive market.
And much more.
Time Stamps:
00:00:00 - Welcome to the BuzzStream Podcast
00:00:19 - The Importance of Quality Swag
00:01:27 - Branding in SEO: A Crucial Connection
00:02:32 - Alex Johnson's Journey in SEO and Branding
00:03:44 - Challenges in Defining and Building a Brand
00:04:24 - The Path of Least Resistance in Branding
00:06:52 - The Evolution of Red Ventures
00:12:10 - Gaming the System vs. Building True Value
00:20:10 - The Future of SEO and AI's Impact
00:24:38 - The Overlap Between Branding and PR
00:27:23 - The Value of Brand in SEO
00:27:34 - Real-Life Example: DirecTV's Brand Strategy
00:29:39 - Three Levels of Strategy
00:30:26 - Connecting Actions to Company Mission
00:32:42 - Challenges in Selling Ideas Internally
00:36:01 - Cultivating Agency Workflow
00:37:45 - Leadership and Agency Dynamics
00:45:38 - The Importance of Story in Branding
00:50:50 - Cautionary Tales in SEO
00:53:55 - Concluding Thoughts and Farewell
š Check out the full post
https://bit.ly/4dX7LQi
š¤ Our website:
https://www.buzzstream.com
āļø Subscribe to the newsletter:
https://www.buzzstream.com/newsletter/
š Follow us on X / @buzzstream
#Branding #SEO #DigitalPR
View all episodes
By BuzzStreamDiscover the intersection of branding and SEO in this insightful episode of the BuzzStream Podcast. Host Vince Nero sits down with Alex Johnson, founder of The Grit Group, to discuss how the evolving landscape of digital PR and Google's updates are reshaping branding and SEO strategies.
Alex shares his journey and perspectives on:
- Building genuine value and aligning SEO strategies with company missions.
- Navigating the challenges of defining and communicating a brand identity.
- Embracing "selfless marketing" to uphold brand integrity in a competitive market.
And much more.
Time Stamps:
00:00:00 - Welcome to the BuzzStream Podcast
00:00:19 - The Importance of Quality Swag
00:01:27 - Branding in SEO: A Crucial Connection
00:02:32 - Alex Johnson's Journey in SEO and Branding
00:03:44 - Challenges in Defining and Building a Brand
00:04:24 - The Path of Least Resistance in Branding
00:06:52 - The Evolution of Red Ventures
00:12:10 - Gaming the System vs. Building True Value
00:20:10 - The Future of SEO and AI's Impact
00:24:38 - The Overlap Between Branding and PR
00:27:23 - The Value of Brand in SEO
00:27:34 - Real-Life Example: DirecTV's Brand Strategy
00:29:39 - Three Levels of Strategy
00:30:26 - Connecting Actions to Company Mission
00:32:42 - Challenges in Selling Ideas Internally
00:36:01 - Cultivating Agency Workflow
00:37:45 - Leadership and Agency Dynamics
00:45:38 - The Importance of Story in Branding
00:50:50 - Cautionary Tales in SEO
00:53:55 - Concluding Thoughts and Farewell
š Check out the full post
https://bit.ly/4dX7LQi
š¤ Our website:
https://www.buzzstream.com
āļø Subscribe to the newsletter:
https://www.buzzstream.com/newsletter/
š Follow us on X / @buzzstream
#Branding #SEO #DigitalPR