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Why Brand Marketing Isn’t Dead (And Might Just Be Making a Comeback)

You know that feeling when you know you’re onto something, but the whole industry seems to be sprinting in the opposite direction? That’s been me with brand marketing lately. I’ve been shouting into the LinkedIn void about how we’ve lost touch with the art (and power) of building a brand.

So I called in back-up - Stephanie Brown. She's a career coach for marketers and creatives, ex-Nike and Apple, and she knows the ins and outs of what’s actually going on inside marketing teams right now. Spoiler: if you’re feeling disillusioned by the performance-first, always-track-everything world of modern marketing... you’re not alone.

In this episode, we dive deep into where brand marketing went, why performance took over, and why the pendulum is finally swinging back.

Here’s what we covered:

• The rise (and fall?) of performance marketing: Why marketing became all about numbers—and the downside of only chasing short-term ROI.
• Brand roles are disappearing—and that’s a problem: Steph shares insights from inside the industry about how many traditional marketing roles have vanished... and what that means for the next generation of marketers.
• Why great brand marketers are more needed (and rare) than ever: If you've been trained in brand strategy, storytelling, and human connection—you might just be in high demand again.

“Brand marketing is an art form—and the world’s just starting to remember that.”

Let’s keep the convo going

If you loved this episode, I’d really appreciate a rating or review. It helps me know what’s landing and keeps the good stuff coming your way.

Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster.

Connect with Stephanie:

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Website

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LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative