Every successful SGPT gym has a clear brand message.

Here are 4 tips to improve your brand messaging at your small group personal training gym:

Tip 1: Define Your Brand Message

Clearly articulate who you help and how your gym delivers value. Remember, trying to target everyone means you’re targeting no one. Your brand message should come from you—the founder—and set the tone for all your marketing efforts.

Tip 2: Ensure Consistency Across Channels
Your ads, website, emails, and social media need to speak the same language. Consistent messaging builds trust and ensures that the right prospects are attracted to your gym.

Tip 3: Know Your Target Audience
Identify whether you’re catering to competitive athletes, non-gym goers looking to live a healthier life or someone completely different. A sharp focus on your ideal member will improve lead quality and conversion rates.

Tip 4: Align Your Team
Your entire team must understand and embody your brand message. When everyone is on the same page, your marketing becomes more powerful and your customer experience more unified.

If you need help clarifying your brand message to attract quality leads and grow your SGPT gym, reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.