In this episode, I talk to a woman who helps her clients get and keep their ideal customer. Deirdre Martin is a marketing and customer experience expert; as a certified Story Brand guide, she enables businesses to clarify their message so that they can engage with their dream customers. Deirdre discusses how effective communication, tone of voice and even colour choice can help keep the customers coming back. This conversation is full of light bulb moments, practical tips and reasons that you need to ensure that your branding is on point.