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In this episode of LegendsNLeaders, we sit down with Ishita, founder of Tapp, a marketing technology platform helping brands transform the post-purchase experience through smart packaging and connected customer engagement.
Ishita shares how brands are overlooking one of the most valuable moments in customer experience — what happens after someone buys.'
We discuss:
• The future of post-purchase marketing
• Why customer retention is changing
• How smart packaging creates new brand engagement opportunities
• Bringing emotion and delight back into e-commerce
• The psychology behind customer loyalty
• Why physical experiences still matter in a digital world
• The future of customer experience and brand interaction
As a marketer-turned-founder, Ishita brings a unique perspective on entrepreneurship, branding, technology, and how companies can create stronger human connections with customers.
This episode is packed with insights on marketing, consumer behavior, retention, e-commerce, and the future of brand experiences.
#Marketing #Ecommerce #CustomerExperience #Branding #Entrepreneurship #BusinessPodcast #LegendsNLeaders
By Ben Weiss5
2121 ratings
In this episode of LegendsNLeaders, we sit down with Ishita, founder of Tapp, a marketing technology platform helping brands transform the post-purchase experience through smart packaging and connected customer engagement.
Ishita shares how brands are overlooking one of the most valuable moments in customer experience — what happens after someone buys.'
We discuss:
• The future of post-purchase marketing
• Why customer retention is changing
• How smart packaging creates new brand engagement opportunities
• Bringing emotion and delight back into e-commerce
• The psychology behind customer loyalty
• Why physical experiences still matter in a digital world
• The future of customer experience and brand interaction
As a marketer-turned-founder, Ishita brings a unique perspective on entrepreneurship, branding, technology, and how companies can create stronger human connections with customers.
This episode is packed with insights on marketing, consumer behavior, retention, e-commerce, and the future of brand experiences.
#Marketing #Ecommerce #CustomerExperience #Branding #Entrepreneurship #BusinessPodcast #LegendsNLeaders

3,483 Listeners