<p>Join us as we unravel the phenomenon of SKIMS, the shapewear empire co-founded by Kim Kardashian that has soared to a $4 billion valuation. Beyond the glitz of celebrity endorsement, we explore the brand's strategic market choices, innovative product development, and key partnerships that have cemented its status in the fashion industry. From the NBA to the Olympics, SKIMS has transcended typical influencer brands, earning design innovation accolades and revolutionizing the shapewear game.</p>

Join us as we unravel the phenomenon of SKIMS, the shapewear empire co-founded by Kim Kardashian that has soared to a $4 billion valuation. Beyond the glitz of celebrity endorsement, we explore the brand's strategic market choices, innovative product development, and key partnerships that have cemented its status in the fashion industry. From the NBA to the Olympics, SKIMS has transcended typical influencer brands, earning design innovation accolades and revolutionizing the shapewear game.

Episode 1: SKIMS

Brian and Will, marketers and owners of FlowCandy take a deep look at the most popular and successful current brands selling online. They dive into the products, teams, tactics, and strategies that fuel why these brands work.

Share Why Brands Work

Sign up to save your podcasts

Why Brands Work

Why Brands Work episodes

About Why Brands Work