Boxed wine is nothing new… but what Laura Riches is building with Laylo absolutely is. 

She's stripping the format to its barebones, and rebuilding it in the image of something that challenges our innate perceptions of boxed wine.

In this episode, Jamie Holtum sits down with the former Naked Wines marketing lead-turned-founder to unpack how she’s stripping friction out of the wine category while keeping all the cues of quality, story, and status. 

This episode covers

• Removing Friction in a Legacy Category
• Format as Strategy by Creating Behaviour Change
• Building Around Data-Driven, Real Consumer Habits
• Packaging as Story, Not Just Container
• Category Creation & Brand Ambition

Laura Riches

https://www.linkedin.com/in/laura-riches-30b1b232/

https://www.instagram.com/laurajaneriches/

Laylo

https://drinklaylo.com/

https://www.instagram.com/drinklaylo/

https://www.linkedin.com/company/drinklaylo/

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/

Haines: https://www.haines.partners/

https://www.linkedin.com/company/hainespartners/

https://www.instagram.com/youmeandcpg/