Beyond The Sale

Why Building a Community Will Outperform Any Marketing Strategy ft Darcy from Hit Fit


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Most agents are focused on growing their database… but what if the secret to growth isn’t more people, but listening to those that you’ve already got.

Darcy didn’t just open a gym. He created a community that people are proud to be a part of. 

From 3 year olds to 91 year olds, from Melton to National TV, Darcy has built a business around community.

In this episode, we’re unpacking how real success isn’t just about growth… It's about connection.

For agents it’s about building a space people feel comfortable showing up to.

It’s about building trust, for people who are nervous to let go of their family homes or anxious to buy their first ones.

And it’s exactly the edge most agents are missing.

You’ll hear:

  • What agents can learn from a gym that scaled by focusing in on one market, rather than trying to catch everyone

  • How Darcy became the highest reviewed boxing gym in Australia

  • How to build trust with clients before they ever even work with you

    … and SO much more.

    Watch the YouTube Version of the Podcast here.

    Want more of Darcy? Check out his IG @_darcyellis

    See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri

    This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

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    Beyond The SaleBy Kirsty Cunningham & Shane Spiteri