According to Sean Sandhurst, Head of Marketing at ROAR & whisper, teams that rush into campaigns without defining their core identity unravel quickly.

Marketers need a deep knowledge of shared goals and metrics, the value the organization offers, and what’s already working — and all that data can be found in the realm of revenue operations.

Listen to this episode to learn:

• Why defining your brand's identity is the foundation of effective marketing
• How RevOps bridges gaps between sales, marketing, and finance for unified growth
• What most teams miss about customer retention—and how to fix it
• How to maximize video by repurposing it across the entire journey
• Why consistent messaging beats high production value and channel chasing

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Welcome to Season 3 of Supercharge Marketing. This season isn’t just about choosing the right channels; it’s about creating content with purpose. Why? Because we’re living in a marketing-led buyer's journey.

This season, we’ll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you’re in a startup, an agency, or a large enterprise, we’ll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue.

Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team. 🦸‍♂️

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