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Building silos of content on your site is an effective and easy way to build authority and expertise with your readers and with Google.

The problem is that most bloggers don't go deep enough on the content they write. You need authority in your niche, but also on every topic you write about within that niche.

In this video I give you an example of "going deep" on a hyperlocal travel site - but the concept applies to every niche out there.

Auditing your silos is just ONE part of the blog post update strategy. If you want my blog post update checklist for FREE, just click here to request it: https://leslipeterson.com/

Semrush is the must-have tool for every blogger and it's what I mention  in this video: https://www.semrush.com/lp/sem/en/?ref=2017039287&utm_campaign=aio_campaign&utm_source=berush&utm_medium=promo&utm_term=23

RankIQ is an alternative: https://www.rankiq.com/?fpr=leslipeterson

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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