In this episode of Selling Sacramento on 97.5 FM KDEE, Keisha “Agent Kee” Mathews breaks down the top five reasons buyers are still saying yes to homeownership—regardless of market conditions. From stability and wealth building to lifestyle needs and personal pride, you'll hear the real motivations behind why buyers move forward in any season.

Keisha also highlights this Saturday’s Sac Club 100 Learning Lab, where top agents and lender partners come together to equip future homeowners with personalized strategies, resources, and long-term support.

Whether you’re renting, preparing to buy, or just curious, this episode will give you clear insight on what drives buyers and how to get started on your own path to ownership.

📍Stay tuned—part two of this conversation airs in two weeks and will cover why sellers sell, even when conditions seem tough.

Ready to take the next step?
👉 Visit JoinClub100.com to RSVP for this Saturday’s Learning Lab.
👉 Learn more at AgentKee.com

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