Most new real estate investors think the fastest way to wealth is buying multifamily properties. But what if that’s not the smartest move? In this episode of Wealth, Legacy & Property, I sit down with Roger Luri—veteran developer, banker, and author of Don't Buy Multifamily, Build It—to explore why building multifamily might be the better path.From lessons learned in the 2008 crash to secrets of long-term success, we break down what separates successful developers from those who lose it all. Roger shares the 3 essential principles to survive any market downturn, the truth about Chicago’s climate migration, and how new investors can build wisely—starting with partnerships.You’ll discover:✅ The costly mistake most solo developers make✅ Why partnerships beat going solo (and how to find the right one)✅ The trends shaping Chicago’s real estate future✅ How new investors can start building in today’s market🎯 Whether you’re new or seasoned, this episode will challenge what you think you know about real estate.🎧 Listen now and shift your investing mindset.📘 Grab Roger’s book: Don’t Buy Multifamily, Build It📹 Watch Roger’s projects: [YouTube @RogerBuildIt]#WealthLegacyProperty #RogerLuri #RogerBuildIt #RealEstateDevelopment #MultifamilyDevelopment #BuildNotBuy #PCMModel #RealEstatePodcast #PassiveIncome #ClimateMigration #RealEstateTips #FinancialIndependenceReference bio section for Real Estate Sponsoring Broker information.🔔 Don’t Forget to Subscribe:For more tips on real estate purchase, investing, and building your financial legacy, hit the subscribe button and turn on notifications!Connect with Me:📧 Email: [email protected]📱 Follow me on: Facebook: https://www.facebook.com/realtorpafrifah Instagram: https://www.instagram.com/thepatrickafrifah TikTok: https://www.tiktok.com/@thepatrickafrifah X: https://x.com/PatrickAfrifahPodcast: Spotify: https://podcasters.spotify.com/pod/show/patrickafrifah Apple: https://podcasts.apple.com/us/podcast/wealth-legacy-and-property/id1767572441