A common issue in sales is wondering "Why can't I talk about money in sales?" Really, what they're wondering is "Why can't I make more?" If you have ever wondered this, this episode might be for you. Have you ever frozen up during a sales conversation when the potential customer asks, "How much?" or "What should I budget?" There might be a reason for that. Over the years and through research, we've learned that these issues can stem from things that have happened in our younger years. That little voice in your head that says, "You can't charge that much!" or asks "How can I ask for that much money?" is holding you back.