Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire.
So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation? 
In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used.

Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire. So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation? In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used.

Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire.
So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation?&nbsp;
In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used.&nbsp;

Why can't you get positive stories in the press

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations. 
The show is a mix of short insights, sometimes from the field of PR work itself, sometimes discussions with other people, all talking about techniques you can try in bite-sized episodes of around 10 minutes in length. 

Find out more at: www.ThePublicRelationsPodcast.com

Business

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations. The show is a mix of short insights, sometimes from the field of PR work itself, sometimes discussions with other people, all talking about techniques you can try in bite-sized episodes of around 10 minutes in length. Find out more at: www.ThePublicRelationsPodcast.com

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Why can't you get positive stories in the press

Why can't you get positive stories in the press

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