Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire.
So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation? 
In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used.

Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire. So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation? In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used.

Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire.
So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation?&nbsp;
In this episode, I share some advice on why good news doesn't work and how to package good news so it does get used.&nbsp;

Why can't you get positive stories in the press

The Public Relations Podcast is more of an experience than a show. Expect a combination of technique discussions, technique news, chats, idea testing, and even campaigning for the comms industry, spread across 1 or more episodes a week of about 10 mins in length. Focused on helping independent PR and comms pros (in-house or agency) punch above their weight when resources are tight. Hosted by former PR, broadcaster, journalist and news editor Richard Midson.

More: www.ThePublicRelationsPodcast.com

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The Public Relations Podcast is more of an experience than a show. Expect a combination of technique discussions, technique news, chats, idea testing, and even campaigning for the comms industry, spread across 1 or more episodes a week of about 10 mins in length. Focused on helping independent PR and comms pros (in-house or agency) punch above their weight when resources are tight. Hosted by former PR, broadcaster, journalist and news editor Richard Midson. More: www.ThePublicRelationsPodcast.com

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Why can't you get positive stories in the press

Why can't you get positive stories in the press

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