Marketing is about authenticity, communication, and learning from missteps.

Dan Bennett, founder of Hot Sauce Video and creator of Hot Sauce Studio, shares his journey from working with Fortune 500 clients to helping entrepreneurs shine on camera and build lasting connections through video content.

In this episode, Kristi and Dan discuss the challenges Dan faced hiring marketing providers who weren’t the right fit, the pitfalls of “yeah buts” and unfulfilled promises, and the importance of setting boundaries with vendors. Dan offers candid lessons learned about trust, communication, and how control over your marketing voice leads to success.

You’ll discover:

• Why handing over marketing without clarity and alignment often backfires
• Lessons on setting milestones and boundaries with marketing partners
• How momentum and excitement can cloud judgment in vendor relationships
• The importance of asking tough questions and doing due diligence upfront
• Why regular communication and clarity prevent costly misunderstandings
• How embracing grace during setbacks fuels resilience and growth
• Dan’s unique approach to video production as a tool for business storytelling

Connect with Dan Bennett:

• Website: danhaslinks.com
• Hot Sauce Video on Social Media

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com