Discover the secret to crafting clear and effective messages with renowned speaker and author Ben Guttmann. Hear the discussion about the importance of simplicity in communication, the impact of fluency, and the challenge of creating impactful messaging in a crowded market. Gain expert insights on design principles, KPI-driven marketing, and the significance of understanding client feedback.

 

Hightlights

07:26 Fluency makes things easy to understand and like

20:34 Design principles for effective messaging

28:31 Focus on benefits, not features in marketing

36:35 We prefer high contrast

47:11 Emphasize speaking to ONE individual

 

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