While intended to simplify cloud cost management, cloud units often fall short in measuring true cloud value for enterprises. These standardized metrics oversimplify complex cloud environments and fail to account for industry-specific needs and strategic benefits. Rather than relying solely on generic measurements like cost per transaction, organizations should develop bespoke metrics that align with their unique business objectives and contexts. This tailored approach enables better decision-making by balancing efficiency with strategic value, ensuring cloud investments drive real business outcomes. The future of cloud value measurement requires more sophisticated, customized frameworks that evolve with business needs.