AI consulting is being sold as the next great enterprise revolution, but too much of the market looks more like a land grab than real transformation. In this video, I break down why so many consulting firms seem obsessed with partnerships, ecosystems, and "owning the stack," while saying far less about measurable client value. The issue is not that AI lacks potential. It clearly has enormous potential. The issue is that many firms are treating vendor alignments and flashy positioning as if they were proof of capability. They are not.

When consulting firms lead with partner logos, push agents before understanding the process, and recommend expensive technology stacks before proving the economics, clients often end up paying for complexity, hype, and experimentation instead of outcomes. That is where the AI consulting gold rush starts to look dangerous.

This video explores the incentives driving the market, the gap between AI marketing and AI competence, and the warning signs enterprise buyers should watch for before signing large contracts. If consulting firms want to lead in AI, they need to prove they can create real business value, not just sell the latest version of fear of missing out to drive unnecessary enterprise spending today.