Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization. B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more.

Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization. B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more.

Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization. B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more.&nbsp;

Why Content is Crucial for B2B Customer Retention

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

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Marketing

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

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Why Content is Crucial for B2B Customer Retention

Why Content is Crucial for B2B Customer Retention