Hey there, everybody. Today on the Know, Like & Trust Show we’re going to be talking about what a measurable content plan is and the content measurement problems you can run into while measuring your content through social media platforms.

Topics discussed in this episode:

* What a measurable content plan is and the biggest problem around content measurement* What content pieces are the best at creating leads* How funnel stats work and knowing what is important to track* Why social platforms do not allow us to see all the stats* What can be analyzed with the content measurement dashboard* The importance of setting up a content database 

Quotables:

You need to create your own benchmarks because you’re really only competing against yourself. And for you to grow, you need to know where you started out. That is your own personal benchmark. – Britney GardnerClick To Tweet

From a content point of view, the quality of the ad and the quality of the sales copy are going to be huge levers that you want to look at to actually improve the ad performance. – Britney GardnerClick To Tweet

I highly suggest setting up a content database of all the content you create, showing what is related so that when you do get people on your website, you can show them relevant content to the things that they have already…Click To Tweet

Your measurable content plan should be flexible enough that when measuring shows you different than expected results, you can adjust. – Britney GardnerClick To Tweet

If you’re ever in a small group or conference setting, and there’s a long pause during the question and answer time periods, the best thing that you can do is ask the leader what question they wished people would ask them.