“If you think AI is just for automating content, you're missing the point,” says Dr. Amy Cook, Co-Founder and Chief Marketing Officer at Fullcast.



In this episode of The Content Cocktail Hour, host Jonathan Gandolf is joined by Amy Cook to discuss the evolving role of AI in marketing and sales. As a seasoned veteran in both marketing and tech, Amy shares her journey of integrating Fullcast’s platform into the broader sales performance management landscape.

In this episode, you’ll learn:

1. Why AI needs human verification to be truly effective
2. How to shift from a point solution to a platform solution in sales tech
3. Why “personalization at scale” is an oxymoron

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Explore AudiencePlus: https://audienceplus.com/

Connect with Dr. Amy Cook on LinkedIn: https://www.linkedin.com/in/amyosmondcook/ 

Explore Fullcast: https://www.fullcast.com/

Explore Sellers’ Compass: https://www.compass.com/newsroom/press-releases/7GTGPrZsN0vVh15XkhDnWo/ 

Timestamps:

(00:00) Intro

(01:34) Dr. Amy's background and career journey

(03:20) Exciting acquisition announcement

(06:16) The importance of platform solutions

(10:04) Understanding the buyer's journey

(12:27) Branding and product naming decisions

(19:58) Challenges with AI in marketing

(24:14) “Personalization at scale is an oxymoron”