Welcome back to the Top Contractor School Podcast, the place where high-performing contractors come to grow, lead, and win.

In this episode, Eric Guy sits down with Ryan Yorgen, Director of Production at 1 Team Media, to talk about a topic every contractor needs to hear: why you can't afford to ignore media anymore. Ryan shares his journey from the NHL to TCS, and unpacks how content creation, branding, and video storytelling are changing the game for contractors when it comes to sales, hiring, and long-term growth.

🔥 Inside this episode, we cover:

✅ Why "word of mouth" isn't enough anymore in today's market

✅ How to start creating content even if you're uncomfortable or introverted

✅ The two questions your social media should always answer

✅ What customers and job seekers are really looking for online

✅ Why employee-driven content builds engagement, pride, and retention

✅ Easy content strategies: before/after photos, project walk-throughs & culture highlights

✅ How Ryan's team helps TCS members build their brand without burning time

✅ Why good audio + captions matter more than fancy cameras

✅ The difference between being busy—and being visible

✅ How one simple post turned into 50,000 views in under 12 hours

Whether you're trying to attract more leads, recruit better talent, or just stand out in your market, this episode will show you how to start—without overthinking it.

👇 Want to make your brand impossible to ignore?

🚀 Join the 1TEAM Network → https://www.1teamnetwork.com/

📈 Join Top Contractor School → https://topcontractorschool.com/