An all-new episode of We Built This Brand? Sounds Fun! Chris talks with Alex Gangi, Partner, COO, and Head of Production at Sounds Fun, a creative studio known for its embrace of innovative marketing strategies. Alex shares how his passion for film morphed into leading production at a top agency with top-tier clients. Highlights in his career so far include the Coca-Cola Creations campaign and Lenovo's Make Space initiative. Chris and Alex also examine what goes into merging technology and storytelling, the challenges and joys of working with emerging tech like AI and AR, and the creative process behind bringing unique marketing campaigns to life. Who knew staying ahead of the curve in marketing could sound so fun?

Show Highlights

• (0:00) Intro
• (1:17) Alex's background before Sounds Fun
• (6:46) How does Alex match the right creatives to the right clients
• (9:01) The origins of Sounds Fun and working with Coca-Cola
• (16:42) How Sounds Fun got its name
• (17:57) The moment of validation for Sounds Fun
• (24:57) Launch your podcast with HumblePod!
• (25:37) What emerging technologies is Alex excited for?
• (30:18) The rapid pace of advancements in GenAI tech
• (35:54) The current state of AR in marketing
• (40:43) Alex's current favorite brand
• (45:18) Where you can find more from Alex

About Alex Gangi
Alex Gangi is a creative producer focused on the unconventional, innovative and exceptional. With over 15 years of experience turning bold ideas into culture-moving content, he's led groundbreaking productions across AI, AR, future technologies, social, digital, and live action for some of the world’s biggest brands—including Coca-Cola, Amazon, McDonald’s, P&G, and more. He’s created everything from AI-powered time machines to augmented reality concerts on cans.

Links

• Sounds Fun: https://www.soundsfun.co/
• Sounds Fun on LinkedIn: https://www.linkedin.com/company/sounds-fun-creative-studio/
• Alex Gangi on LinkedIn: https://www.linkedin.com/in/alexgangi/
• Alex’s website: https://www.alexgangi.com/
• Neural Viz: https://www.youtube.com/@NeuralViz
• Unanswered Oddities and The Monoverse: https://www.youtube.com/watch?v=RF5iwsUef9o&list=PL14oiCokyIUWhPgCJej67myAN1n8umIap

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