Jon and Kory tackle one of the most talked-about, and most misunderstood, aspects of leadership: culture.

What actually is culture? How do you know if yours is healthy? And why do some organisations consistently attract great people while others struggle?

Drawing on research, personal experience, and leadership lessons, Jon and Kory discuss how culture is created, how it can be changed, and why hiring for cultural fit is only part of the story. They also explore why even brilliant people can fail in the wrong environment, how agency partners should become an extension of your culture, and why lasting change starts with taking ownership yourself.

Timestamps

00:00 - Start
00:35 - What does the data say about building culture
02:06 - Signs of a healthy culture
04:52 - What actually is culture?
06:27 - The different types of cultures
10:14 - How to hire for people that meet your culture
12:48 - How culture can feed into your agency partners
13:59 - How to change a culture
17:01 - Why is change scary?
20:17 - Dealing with the right person in the wrong culture
21:35 - How our beliefs shape our reality
24:03 - Why you need to take ownership to change the culture