We recently collaborated with Geoff Rego, CEO at Hushly. Here we discuss why customer adoption beats disruption every time.

Founders love the word “disruption.” Customers hear something else: “Oh great, more homework.”

Geoff points out how customers don’t adopt disruption as much as they adopt relief. If your product instantly removes pain, buyers don’t care whether it is revolutionary, incremental, or wearing a tiny innovation cape. They just want more of it.

The same applies to CEOs thinking about writing a book. Your book does not need to sound disruptive. It just needs to feel useful. Readers adopt ideas that make their life easier, clearer, or more successful.

Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/s

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