In this episode of Behind the Brand, hosts Taylor, Kelly, and Isabella from Moxie Creative discuss the crucial role of marketing in driving business forward, especially during uncertain times. They explore why marketing budgets are often the first to be cut and explain the long-term damage this mindset can cause. The discussion includes practical advice on what a realistic marketing budget should look like, key marketing investments for new businesses, and the importance of ongoing marketing efforts. The episode emphasizes that marketing should be seen as an essential business expense and investment, not an optional extra. It also highlights the benefits of working with professional marketing agencies for efficient and effective results.

00:00 Introduction: The Importance of Marketing

00:35 Meet the Hosts: Behind the Brand Team

00:56 Diving into Marketing Budgets

01:47 The Necessity of Marketing in Business

04:32 Building a Strong Marketing Foundation

06:33 Effective Marketing Strategies for New Businesses

09:24 Understanding Marketing Budgets and Guidelines

10:27 Common Misconceptions About Marketing

11:29 Choosing the Right Marketing Tactics

12:43 Marketing as an Investment

13:09 The Misconception of DIY Marketing

13:40 The Importance of Hiring a Marketing Agency

15:06 Marketing During Economic Downturns

17:01 The Role of Marketing in Business Continuity

18:46 The Long Game of Marketing Strategies

20:04 Adapting and Measuring Marketing Efforts

22:42 Conclusion and Final Thoughts

Youtube: https://www.youtube.com/@wearemoxiecreative

Facebook: https://www.facebook.com/wearemoxiecreative

Instagram: https://www.instagram.com/wearemoxiecreative/

Behance: https://www.behance.net/moxiecreative

LinkedIn: https://www.linkedin.com/company/wearemoxiecreative

Website: www.moxiecreative.com