The portal debate is heating up - and this is Silvia Eldawi’s completely unsolicited take on it.

In this episode, Silvia breaks down one of the biggest strategic questions facing brokerages right now:

Should agencies reduce portal exposure… or stay visible everywhere?

Drawing on lessons from the UK & UAE pre and post pandemic - and comparing them to what’s happening across Dubai real estate today - this conversation explores how portal strategy impacts listing visibility, agent performance, buyer behaviour, and instructions.

Because in property:

Visibility drives enquiries.
Enquiries drive competition.
Competition drives price.

🔍 What we cover:
• the real commercial impact of cutting portal exposure
• why agents often vote with their feet when reach is reduced
• how sellers and landlords respond when listing visibility shrinks
• buyer and tenant search behaviour across property portals
• why relying on your own website rarely replaces portal traffic
• how off-market relationships still shape the best deals
• why visibility still wins in real estate

🎯 Key takeaways:
• maintain presence across multiple portals until there’s a clearly superior alternative
• use your website primarily as a brand and recruitment tool
• relationships still matter - many of the best opportunities never hit the portals

💬 The question:
Is cutting portal exposure smart strategy… or false economy?

Wherever you sit in the ecosystem - brokerage owner, broker, seller, landlord, buyer or portal-side - Silvia wants to hear your take.