Brandmarch Podcast: Behind The Lease

Why Dave’s Hot Chicken Treats Site Selection as Risk Management


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Dave's Hot Chicken has grown fast, but not by accident.

In our conversation, Dannon Shiff, SVP of Real Estate, shared why the real differentiator is selecting sites for long-term success. He highlighted how Dave’s considers modern customer behavior, third-party delivery, in-person traffic, and the responsibility of protecting franchisee investments.

It’s a strategic approach shaped by a brand that grew out of COVID and understands how the trade area has evolved since the early days of Fast Casual.

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Brandmarch Podcast: Behind The LeaseBy Brett Robinson