Welcome to another episode of Data & Dollars with Doug.

In this episode, Wayne Brozek and Doug Lawson break down the current economic landscape and what dealership leaders should actually be paying attention to in 2026.

From market volatility and interest rates to farm stress and dealership sustainability, this conversation focuses on one of the biggest mistakes dealers make: managing only from the P&L and ignoring the balance sheet.

Topics covered include:

• Why absorption rate matters more than ever
• The relationship between your P&L and balance sheet
• How fixed operations keep dealerships sustainable
• Current economic conditions and interest rate concerns
• Farm stress, lending pressure, and operating loans
• Why strong margins and liquidity are critical in uncertain markets
• Common mistakes dealers make when calculating absorption

If you want to build a dealership that can survive both good years and bad years, this episode is packed with practical insights.

Learn more here:
https://wbglobalservices.com/dealer-diagnostics/