Dealer Diagnostic

The agricultural industry offers more career opportunities than many people realize, but finding and developing the right talent remains a challenge.

In this episode of Dealer Diagnosis, Wayne Brozek welcomes Bonnie Johnson, Marketing and Communications Manager at AgCareers, to discuss workforce trends, recruiting challenges, skilled trades, and the changing role of artificial intelligence in the workplace.

They explore how dealerships can attract qualified employees, the importance of competitive compensation, alternative career pathways, and why human judgment and authenticity remain essential as AI transforms the workforce.

Discover valuable resources for employers, educators, and job seekers at AgCareers.com.

Presented by WB Global Services

#DealerDiagnosis #WBGlobalServices #AgCareers #WorkforceDevelopment #DealershipLeadership

What happens when agriculture innovation starts with the problem instead of the product?

In this episode of Dealer Diagnostics, Wayne Brozek sits down with Jeff Caldwell, Vice President of Strategy and Content at Strativation Group, to talk about the changing agriculture landscape and what companies need to understand about the producers they serve.

Jeff shares insights from agricultural research, emerging technology, startup companies, farmer adoption, and the growing importance of time, efficiency, and practical value on the farm.

They also discuss why successful companies need to listen to producers, understand the problems they are actually trying to solve, and communicate solutions in a way that connects with the real-world needs of their customers.

From biologicals and ag technology to data, startups, changing farm operations, and the future of the industry, this conversation comes back to one simple principle:

Start with the problem. Then build the solution around the customer.

Dealer Diagnostics is powered by WB Global Services.

In this episode of Dealer Diagnostics, Wayne Brozek sits down with John Schmeiser, COO of visorPRO and a member of the WB Global Services Advisory Council, for a conversation about where the equipment dealership industry is headed.

They dig into how AI is changing dealership operations, including visorPRO’s Story Writer, a tool designed to turn technician notes and voice recordings into clear, consistent repair stories that can help improve efficiency, strengthen warranty submissions, and get technicians back to doing what they do best: fixing equipment.

Wayne and John also explore how dealerships can put years of service and repair data to better use, the growing role of AI in quoting, diagnostics, parts identification, and employee training, and why these tools are becoming increasingly important to dealership profitability.

The conversation then turns to John’s journey writing his book, the transformation of the equipment dealer association, dealership consolidation, and what larger multi-location organizations can offer while still protecting the personal relationships that have always been at the heart of the industry.

If you’re thinking about dealership efficiency, AI, service operations, or the future of the dealer network, this is a conversation worth hearing.

Wayne Brozek sits down with Celeste Lindsey, Executive Director of EMDA, to talk about her journey into the association, the relationships that keep the equipment industry moving, and the value of bringing manufacturers, distributors, and representatives together.

They discuss Celeste’s first three years leading EMDA, the importance of industry connections, what members can gain from being part of an association, and how EMDA’s meetings and conventions create opportunities to learn, build relationships, and strengthen the industry.

If you work in agriculture, equipment manufacturing, distribution, or dealership operations, this conversation is a great look at the people and partnerships working behind the scenes to move the industry forward.

In this episode of Dealer Diagnostics, Wayne Brozek and Russ Green discuss the work of AEM’s Youth Industry Engagement Council and the growing effort to connect young people with careers in agriculture, construction, skilled trades, technology, and the broader equipment industry.

They explore how organizations such as 4-H, FFA, Agriculture Future of America, SkillsUSA, MANRRS, Make48, and others are helping develop the next generation of talent.

From robotics and precision agriculture to welding, engineering, leadership, and technical careers, the opportunities within the industry are far broader than many young people realize.

Wayne and Russ also discuss why manufacturers, dealers, educators, mentors, and industry leaders all have an important role in showing young people what is possible and helping build the workforce of the future.

The conversation covers market trends, construction, oil prices, inflation, the automotive industry, dealerships, AI and technology impact, generational impact, and future predictions. It explores the economic impact of these factors and their implications for the future.

Takeaways

• Market Trends
• Economic Impact

Chapters

• 00:00 Market Trends and Construction
• 02:48 Oil Prices and Inflation
• 06:10 Automotive Industry and Dealerships
• 11:58 AI and Technology Impact
• 20:08 Generational Impact and Future Predictions

Brady Bateman from Codify discusses the evolution of Codify, its features, and the impact on dealership operations. The conversation highlights the importance of job codes, quoting, and the integration of parts in the platform.

Takeaways

• Evolution of Codify
• Customizable quoting platform

Chapters

• 00:00 Introduction to Codify
• 03:14 Evolution of Codify
• 04:49 Integration of New OEMs
• 07:50 Efficiency and Accountability in Service Departments
• 12:45 Inspection Process and Quick Quote Feature
• 24:35 Customization of Job Codes and Parts Integration

In this episode of Dealer Diagnostics and Data and Dollars, Wayne and Doug discuss current economic conditions, including fuel prices, inflation, interest rates, corporate earnings, AI, housing, skilled trades, and agriculture. They also explore the challenges facing equipment dealers and farmers, from aging business owners and labor shortages to used-equipment demand and financing opportunities for the next generation.

In this episode of Data & Dollars with Doug, Wayne Brozek and Doug Lawson discuss the arrival of a new Federal Reserve Chairman, the impact of China's agricultural purchases, commodity market conditions, and the challenges facing dealerships in 2026.

The conversation covers:

• Interest rates and inflation
• Agriculture and commodity pricing
• Drought concerns and crop outlooks
• Construction and automotive dealership performance
• Floorplan costs and inventory management
• Dealership acquisitions and consolidation
• Succession planning and leadership development

This episode offers practical insights for dealers, business owners, and industry leaders looking to better understand today's financial and operational challenges.

Learn more:
https://wbglobalservices.com/dealer-diagnostics/

Welcome to another episode of Data & Dollars with Doug.

In this episode, Wayne Brozek and Doug Lawson break down the current economic landscape and what dealership leaders should actually be paying attention to in 2026.

From market volatility and interest rates to farm stress and dealership sustainability, this conversation focuses on one of the biggest mistakes dealers make: managing only from the P&L and ignoring the balance sheet.

Topics covered include:

• Why absorption rate matters more than ever
• The relationship between your P&L and balance sheet
• How fixed operations keep dealerships sustainable
• Current economic conditions and interest rate concerns
• Farm stress, lending pressure, and operating loans
• Why strong margins and liquidity are critical in uncertain markets
• Common mistakes dealers make when calculating absorption

If you want to build a dealership that can survive both good years and bad years, this episode is packed with practical insights.

Learn more here:
https://wbglobalservices.com/dealer-diagnostics/