Marketing: Global Edition

Why Did Saudi Arabia Buy a $55billion Gaming Company?


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In this episode Jasmine and Piers debate the question of why Saudi’s sovereign wealth fund just bought one of the world’s largest gaming companies. Was it just the financial deal of the year or is the Crown Prince trying to move Saudi Arabia up the reputational leaderboard? And if so, will it help

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Marketing: Global EditionBy Jasmine Montgomery, Piers Guilar