What’s In This Episode:

It's everyone's favorite topic: hiring! But why do business owners hate hiring?

"This isn't who we are; what's going on?" - Brad

Alex Membrillo is a Forbes expert, speaker, and digital marketer. His problem is that his A-team is complacent. How can he get everyone motivated again? When everyone was motivated, his team was doing things that intrigued and interested them. By looking at values and identity, and examining friendship and inspiration, changes can be made.

"We've all convinced ourselves it's a crapshoot." - Jill

Brad finds that a lot of business owners won't hire until they absolutely need to. Jill says that yes, every business owner has had a bad hiring experience and hiring isn't something that's really talked about when people launch businesses. Jill thinks it's luck, and Brad doesn't understand why people invest in sales and marketing, but not hiring.

Help Brad understand! As a business owner, do you hate hiring? Why? 

Guest:

• Alex Membrillois the CEO of Cardinal, a digital marketing agency focused on growing multi-location companies. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.