This week I was working on a project that was too complicated for what it needed to be. I kept asking myself, “Why? Why do I need this?” This wasn’t a response to the job, but to the common tendency in creative work to over complicate what is sold to clients. In this episode of Getting Work To Work, I’m going to share six times throughout the life of a project that you can ask that question to tighten up your work and get back to the fundamentals.