In This Episode...

Adrian and Renaud discuss the topic of product reliability testing. What is this type of testing, when do we carry it out, what are the risks of not doing the testing, and what does it cost? These questions and many more are answered, because today, more than ever, it's so important for importers to protect themselves against expensive recalls and lawsuits which may occur if your products don't reach expected reliability, quality, and, as a knock-on effect in many cases, safety standards.

Ultimately, you'll discover why, for most products, skipping reliability testing during the NPI process is simply not worth it!

Show Notes

00:00 - Introduction

02:37 - A summary of WHAT product reliability is. Some examples are given, in particular, that of a women's razor that must be able to withstand the bathroom and shower environment and also a smartphone which needs to withstand daily use.

05:19 - If a product is NOT reliable, how could this affect the importer? You will face returns, bad reviews, and in the case of failures that lead to safety issues, you may have to recall a batch, be prosecuted in court, pay heavy damages, etc.

06:36 - What typically causes reliability issues in a new product? The causes of reliability issues can be broken down into categories:

Design: Poor design is usually the top cause of reliability problems later on. The infamous case of the unsafe Samsung Galaxy Note 7 was down to a poor design that allowed the batteries to catch fire in certain circumstances.

Manufacturing: Component manufacturers or manufacturing at the main assembly site can also cause reliability issues. An example is given of specifying the wrong kind of glue that later causes product failure (specifying the wrong materials or components is a type of design failure, too). 

13:00 - Why product reliability is ever more important in these days of the internet when disgruntled users will soon write bad reviews. There is no one product category where users wouldn't complain about an unreliable product. Products for children would be an obvious target where brands can't afford to upset consumers, but on the other hand, something as simple as a takeaway coffee cup could also injure and upset consumers, too.

14:31 - The importance of understanding safety standards when developing a new product and planning ahead for any and all possible failures that could affect consumers.

15:41 - Will hardware startups, who may be new to reliability testing, get any support to define and plan for potential product failures from 3rd party companies (like Sofeast) who conduct the testing for them? Yes, although the developer really needs to understand their own users and how they may misuse the product better than anyone else. We will usually discuss the relevant regulations and potential risks with a customer who is developing a new product where needed, challenge their design and prototypes to assure that they're going in the right direction for their goals for the product, and we also often perform risk analysis and a design FMEA, too. 

17:56 - How to confirm the performance of the product during development.

18:52 - How to push the limits of the product to work towards reliability during development. Some ideas of what to test to simulate the extremes that the product can be pushed to in order to see what fails first. This often uncovers the main weaknesses of a product's design.

20:56 - Reliability and compliance testing during mass production. Samples from the pilot run can be used to confirm that everything is OK with the product design, but also, importantly, the manufacturing process by subjecting them to typical usage over, say, 2 years. Compliance testing should also be done on these early pre-production pilot run samples, too.

24:19 - Why some companies still take the risk of not performing reliability testing. Those with less experience tend to place a lot of trust in their manufacturer, assuming that they will not provi