In this three-part series Brian and I break down the science behind our actions and inactions. In our last episode, we explored why it’s so difficult for people to take action on their goals. Today, we dive deeper, unpacking the environmental and psychological factors that influence behavior. We’ll discuss a fascinating concept called the ABC model of behavior, which highlights the role of antecedents, behaviors, and consequences. You’ll hear about why it’s so easy to misjudge others’ actions and why our environment often holds more power over our choices than we realize. If you’ve ever felt stuck or wondered why motivation doesn’t seem to last, this episode is for you.