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Price and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner you need to understand how your brand influences what people do and what they're willing to pay.  As well as how the price impacts your brand. When you under the role they both play and the way in which they influence purchasing behavior you'll better understand your business.

This week on Live with the Pricing Lady I'm talking with special guest, Pete Canalichio from BrandAlive. BrandAlive is on a mission to help brands become more alive in the hearts of those that experience them. They do that by helping companies write a better story through compelling content, inspiring platform talks, in-depth consulting workshops, and practical tools.

Want to reach out to Pete?

www.petecanalichio.com

linkedin.com/in/petecanalichio-brandalive

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Reach Out, Connect, or Book a Call with Janene

Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the self-assessment Pricing Scorecard (https://thepricinglady.com/pricing-self-assessment-scorecard/). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.

Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/book-a-call/)

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