211 – Why Does Every CEO Need to Be a Partnership Ecosystem Leader?

Six Timer - Jay McBain Joins Ultimate Guide to Partnering®

We are thrilled to welcome special guest Jay McBain, industry analyst, as he joins our host Vince Menzione for an enlightening discussion. Together, they navigate the ever-evolving landscape of the technology industry, covering diverse topics such as changing market dynamics, the transformative influence of generative AI, and the digital-first mindset adopted by millennial buyers. Join us as we uncover invaluable insights into business strategies, partnership dynamics, and marketplace trends. Whether you're a CEO, industry professional, or tech enthusiast, this discussion promises to be intellectually stimulating and enlightening. Don't miss out on this opportunity to gain a deeper understanding of why every CEO needs to be a Partnership Ecosystem Leader.

What You’ll Learn 

1. Why CEOs should prioritize channel leadership with industry analyst Jay McBain. (0:00)

2. The changing nature of buying and decision-making in the digital age. (0:53)

3. Market trends and the role of partnerships in 2024. (5:52)

4. Platform companies and their success factors. (9:49)

5. Tech industry growth and marketplace fees. (13:31)

6. AI and its impact on the tech industry. (17:43)

7. Partner opportunities in the mid-market. (22:36)

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Announcing Ultimate Partner Experience

I am thrilled to welcome you into a world that delivers unparalleled insights, best practices, and essential information to unlock your potential as a partner and propel you towards your most ambitious goals. This is a world crafted for partners like you.

Our journey began seven years ago with a vision to empower partners in the complex world of tech giants like Microsoft, Google, and AWS. It started with a podcast.

Today, Ultimate Partner’s mission is clear and bold, “empower every individual, organization, and partner to achieve more through successful partnering.

As an Ultimate Partner Experience Member, you will unlock a growing treasure trove of resources. Dive into recordings of our events, exclusive podcast episodes, and a wealth of unique content, all designed to enhance your Cloud Go-To-Market (GTM) strategy and ecosystem growth. We are in our early days and expect much more to come.

As an innovator, being part of this experience is more than joining a community; it's about integrating into an ecosystem brimming with innovation and collaboration. Here, shared experiences and insights are your gateway to progress, offering connections with peers and resources to elevate your Cloud GTM strategy. This is your platform to engage, seek support, and contribute to our collective growth.

I'm thrilled to welcome you to this journey. Let's navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

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Transcription – by Otter.ai – Expect Many Typos

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