Josh Bachynski is a SEO specialist with over 20 years of experience. Josh delivered a TEDx talk "The Future of Google, Search and Ethics", a soon to be released documentary film on Google called "Don't Be Evil: Google's Secret War" and his own SEO related podcast "The White Hat Vs Black Hat SEO Show". Josh has PhD (ABD) and Master's Degree in Ethics and Decision Theory and a book coming out on our global political scenario and the collapse of culture entitled "The Zombies."   This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.   In this episode you'll learn:

• [01:30] 3 things to know before launching an SEO strategy
• [05:00] How to find keywords to target
• [07:25] What kind of content you need to create
• [08:45] How Google's algorithm can affect your strategy
• [13:15] The Future of Google Search and the Internet
• [18:09] What should you do if the whole system seems to be biased towards big brands
• [19:22] Why is Josh passionate about his work
• [23:02] How to hire a good SEO specialist 
• [25:40] Alex's bad SEO hiring experience
• [26:10] Red flags when hiring a SEO agency 

Links mentioned:

• FCC fairness doctrine
• Josh on Twitter
• Josh's website
• White Hat vs. Black Hat Podcast
• [email protected]
• Josh's Tedx talk

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