Alex Martell, NY Marketing Manager, joins this episode to talk about the surge in DTC brands using OOH.

Why DTC's are taking over OOH

<p>Part of OUTFRONTX, OUTFRONT Media’s communications platform that brings out of home direct to you, OUTtakes is a podcast aimed to enhance the conversations circling OUTFRONT, out of home, and the advertising industry. Join our host, Lindsay Kramer as she interviews subject matter experts to better understand their disciplines and has honest, one on one, discussions about the hot topics of today.</p>

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Part of OUTFRONTX, OUTFRONT Media’s communications platform that brings out of home direct to you, OUTtakes is a podcast aimed to enhance the conversations circling OUTFRONT, out of home, and the advertising industry. Join our host, Lindsay Kramer as she interviews subject matter experts to better understand their disciplines and has honest, one on one, discussions about the hot topics of today.

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Why DTC's are taking over OOH

Why DTC's are taking over OOH